What Do You Need for Successful Nurturing?
ANNUITAS
OCTOBER 6, 2010
Every time a person took a marketing action (download of a white paper, filled out a form, registered for an event), they were entered into the CRM system as a new lead. To quote Tony Jaros of SiriusDecisions at the 2010 Sirius Decisions Summit, “BANT are the four most dangerous letters in B2B marketing.”
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