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Web 2.0 and the Evolution of Marketing

WebMarketCentral

Hot on the heels of my last post came several news announcements on the growing influence of Web 2.0 First, there was Use Web 2.0 Author Joe Lichtenberg contends that "Customer engagement drives loyalty, and effective (and judicious) use of Web 2.0 Next, MarketingVOX reported that Web 2.0

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