Remove sales

Lattice

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Preparing your Enterprise for AI: Lessons from predicting sales for B2B

Lattice

My company Lattice built an AI-based marketing & sales solution from the ground-up. We first introduced an AI-based X-sell/Up-sell recommender for B2B sales & marketing in 2010. The post Preparing your Enterprise for AI: Lessons from predicting sales for B2B appeared first on Lattice Engines.

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What the AlphaGo victory means for Marketing and Sales

Lattice

W hat does this mean for those of us in marketing and sales? In the world of marketing & sales, the equivalent of the new-AI are the predictive marketing and sales applications. Predictive sales can significantly shorten the time to ramp by keeping new reps focused on attractive prospects.