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What the AlphaGo victory means for Marketing and Sales

Lattice

MARCH 15, 2016

How will it change the way we engage with our customers and prospects in the future? For example, a B2B company trying to figure out the characteristics that make a prospect likely to convert into a customer would use supervised learning by showing hundreds of examples of previously converted prospects.

Marketing AI 100
Marketing AI Case Studies Paid Search Agency Marketing Prospects 100
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Preparing your Enterprise for AI: Lessons from predicting sales for B2B

Lattice

OCTOBER 5, 2016

We first introduced an AI-based X-sell/Up-sell recommender for B2B sales & marketing in 2010. Since then we have expanded our solution to include a number of other use-cases including finding new prospects, serving targeted ads, out-bounding to key accounts, scoring leads, and retaining customers.

Marketing AI 190
Marketing AI Marketing Automation Services B2B Sales Lead Ranking 190
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