Remove 2010 Remove Positioning Remove Telemarketing Remove Wikipedia
article thumbnail

The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. There is also great value in building trust and positioning yourself in those times when the target does not have a problem. Michael Brenner Jun 3 2010 Great point Daniel.

article thumbnail

The #1 Way to Improve Customer Loyalty and Satisfaction | B2B.

Marketing Insider Group

The best way to get new customers is through positive referrals from existing customers. Wikipedia and the Harvard Business Review describe it in these simple terms: The Service Profit Chain is a theory and business model evolved by a group of researchers from Harvard University in the nineties (among others James L.

article thumbnail

The #1 Way to Improve Customer Loyalty and Satisfaction

Marketing Insider Group

The best way to get new customers is through positive referrals from existing customers. Wikipedia and the Harvard Business Review describe it in these simple terms: The Service Profit Chain is a theory and business model evolved by a group of researchers from Harvard University in the nineties (among others James L.