Remove 2010 Remove Lock-In Remove Loyalty Remove Thought Leadership
article thumbnail

Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? But social media has opened up a channel.

Tactics 100
article thumbnail

How to Build Brand Awareness & Thought Leadership

Contently

In 2010, Michael Dubin used to work at Time Inc., If you want to drive awareness, trust, and loyalty, great storytelling is much more effective than intrusive ads or overt promotion. He locked in on a specific audience—guys, specifically people old enough to shave who wanted simplicity over luxury.

article thumbnail

Rise of the Marketing Platform

Adobe Experience Cloud Blog

1990s – 2010: Marketing shifts again to developing and managing customer relationships. The evolution of marketing has historically been measured in decades: 1900s – 1920s: Marketing is focused on product attributes. 1920s – 1950s: A spotlight on selling emerges. But in the last few years, technology has taken marketing by storm.