2010 and Linkedin - B2B Marketing Zone

Why you need to turn your customers into stalkers

Chris Koch

JANUARY 21, 2011

All through 2010, marketers have been telling us that they are having a harder time getting their content noticed. It has made those little pictures and bios at the end of white papers seem inadequate when compared to the wealth of information we can see about people on such social media channels as LinkedIn and Twitter.

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Six factors driving B2B social media marketing adoption

Chris Koch

NOVEMBER 20, 2009

Overall, more than 77% of marketers say they plan to increase their online spending in 2009-2010, according to ITSMA’s Marketing Pulse survey. We’ve seen a dramatic rise in the percentage of B2B marketers that say they’ve built online communities themselves or through third parties such as LinkedIn and Facebook. Tweet This Post.

Social Media

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B2B Marketing Zone

Chris Koch

Why you need to turn your customers into stalkers

Six factors driving B2B social media marketing adoption

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