Remove 2010 Remove Leads Remove PointClear Remove Response Rate
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B2B Lead Generation: Are You Killing the Golden Goose?

ViewPoint

This is the first in a series of four blogs about B2B Lead Generation marketing and sales metrics, and proverbs. Over the next four weeks we will talk about all of the statistics on the following table, though today we are going to focus on lead rate: Based on over 60,000 completed company dispositions per year (annualized for 2012).

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Lead Generation: A Watched Pot Never Boils

ViewPoint

This is the third in a series of four blogs about lead generation, marketing and sales metrics, and proverbs. This time we are going to talk about managing the “No Responserate and the importance of having patience when it comes to working prospects—including resting them and then recycling re-segmented prospects to improve overall results.