Hard Data to Justify Your Marketing Automation Investment
Customer Experience Matrix
SEPTEMBER 1, 2010
CSO Insights, “Optimizing Lead Generation: What’s the Payback,” 2006 Best in Class Average % higher % reps making quota 66.1% 16% % firms w/lead to first call conversion > 50% 48.7% Two final tidbits on the every popular question, What’s lead nurturing worth? 51% win rates 55.6%
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