The Effective Marketer

SEPTEMBER 27, 2010

Instead of waiting for the designer to come up with a Photoshop or HTML mockup of something that doesn’t resemble what I asked for, the PowerPoint slide can serve as a guideline and visual discussion tool for everyone involved. Marketers are good at visual communication, but not necessarily experts with the design tools.

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

Hubspot

FEBRUARY 10, 2012

Even if you're sending emails using an ESP like HubSpot , that doesn't mean you won't be held liable if the emails sent aren't compliant with CAN-SPAM regulations. Both your business and your ESP can be held responsible for a screw-up, so make sure you select a legitimate ESP for your email marketing. It's prohibited.

Paid Content 28

Paid Content Privacy Policies Advertising Agencies Telemarketing 28

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Don’t spam!

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared.

Social Media 100

Social Media Paid Content Tactics Tips 100

Hubspot

JULY 12, 2010

The point is that Twitter can have a significant and sustainable impact on your business if you follow a few simple guidelines: - Create quality content that will generate interest when someone reads it. Free Download: 2010 Online Marketing Blueprint. Learn how to create an online marketing strategy for your business.

Lead Scoring 28

Lead Scoring Lead Ranking Twitter Google 28

Webbiquity

AUGUST 16, 2010

Christina Warren tells b2b marketers how to use Twitter effectively, find their “social voice,&# efficiently monitor industry developments through social media, expand their influence and more in this excellent post. How to Monitor Your Social Media Presence in 10 Minutes a Day by HubSpot Blog.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Hubspot

FEBRUARY 4, 2013

I spend a lot of time reading these bad boys, and so do my colleagues here at HubSpot. If you visit this blog, you'll see the phrase "actionable marketing expert," and it aptly describes the content you'll read -- I guarantee you'll walk away with something you can actually do to be a better inbound marketer. it'll also be fun.

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation 28