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4 Power Plays for Driving Qualified Google Traffic (Even When No One’s Looking for You)

Unbounce

We learned from the 2010 sci-fi classic Inception that it’s nearly impossible to plant an idea in someone’s head (even for professional dream architects). Even Google, the search engine powerhouse, can’t create demand where none existed before. Here are four types of Google Ads that will deliver a real bang for your buck.

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6 marketing attribution and predictive analytics platforms your organization should consider

Martech

In cases where the so-called walled garden companies (Facebook, Google, Apple and Amazon) are in possession of the data marketers need to evaluate efficacy, marketing attribution and predictive analytics companies often have forged relationships to help their clients penetrate these closed systems. Full Circle Insights.