Convince & Convert

JUNE 24, 2010

He *is* fulfilling a need, however: the need to be paid attention to. You’re thinking that I’m crazy. But, I’m not. I’ve been in marketing or advertising (online or otherwise) for 20 years. With Social Media, take a look at Chris Brogan. Unlike Ron Popeil, Chris Brogan is interacting with people.

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Convince & Convert

APRIL 13, 2010

All of us have influences. People who have educated, inspired, engaged, supported us. Or maybe just kicked us in the ass when we needed it.

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Convince & Convert

SEPTEMBER 21, 2010

Most of the rest are from spring 2010 or earlier. For the longer titles I was just wondering what the total numbers are… I mean, I 95% of your titles would be under 7 words, the conclusion would be different. I tend to write long headlines, so this could be a self-fulfilling prophecy. link] jaybaer Exactly. Good point.

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Convince & Convert

JULY 13, 2010

Your digital folks and your traditional PR practitioners need daily inspiration…and you can’t fulfill all of those needs and run a business. She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries.

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Convince & Convert

JUNE 28, 2010

You cannot just show up to the party and create your 10 podcasts, and not think about what keywords apply, what the psychology of the people using those keywords is, and how your company can fulfill those needs. There’s a Method to the Content Madness Content without strategy is a colossal waste of time and money.

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Convince & Convert

SEPTEMBER 21, 2010

There was no shatteringly impactful takeaway from SXSW 2010, as it seems we’ve entered a (sure to be brief) innovation lull. Several companies I visited are working in the field of social data collection and analysis, an area where we need to make much progress to fulfill the promise of universal social media adoption.

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