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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. How do you PROVE the value of Twitter? in the 1960s. Don’t spam!

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Marketing Automation Catching On Fire

The Effective Marketer

That points to the evolving nature of the market, and the key functions of lead nurturing, scoring, and automated triggers becoming part of email marketing and other marketing solutions. You may spot some companies that were not considered to be “marketing automation&# players just a year or so ago. United States License.

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Video Email Marketing: How to Use Embedded Video to Boost Sends

Vidyard

Video is a complement to email, a value-add add-on that viewers love. You can use that data to personalize future emails , score the lead, or alert a sales rep. The term “video email marketing” makes it sound a bit like something completely separate from plain ol’ email marketing, but that couldn’t be further from the truth.