Remove 2010 Remove Document Remove PointClear Remove Response Rate
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B2B Lead Generation: Are You Killing the Golden Goose?

ViewPoint

Leads and expected metrics are defined in carefully created and detailed program plans and lead rates are impacted (particularly in 2010) by the mix and quality of inbound dispositions. No Response means we completed a multi-touch, multi-media touch cycle without reaching the prospect or their reaching back out to us.