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More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

MindFire Studio grew out of MindFire’s original Look Who’s Clicking software, which is used by more than 1,100 printers and other graphics arts vendors to add personalized URLs to print promotions. Last week’s post looked at newer marketing automation systems that focused on small businesses.

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Rise of the Marketing Platform

Adobe Experience Cloud Blog

1990s – 2010: Marketing shifts again to developing and managing customer relationships. This was true even for digital channels such as display ads and PPC – even the website was one-size fits all. The evolution of marketing has historically been measured in decades: 1900s – 1920s: Marketing is focused on product attributes.