The Thorny Question of Marketing Attribution: Does It Apply to B2B?
Biznology
AUGUST 24, 2012
2) What’s the ROI on the sale, meaning how much sales and marketing investment do I need to close the piece of business? . I’ve been looking into this attribution discussion recently, and find it pretty frustrating. According to a 2010 Lenskold Group study , only 3% of business marketers are modeling for attribution.
Let's personalize your content