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More on Marketo Financials: Despite Past Losses, Prospects Are Bright

Customer Experience Matrix

Summary: Public data gives some insights into Marketo's financial history and prospects. Here’s a bit more on this week's $25 million investment in Marketo : a piece in VentureWire quotes revenue for Markteo as $4.5 million) for 2010. That means Marketo revenues without discounting “should” have been about $10.4

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Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast]

Crimson Marketing

Jon Miller is the VP Marketing and Co-Founder of Marketo. He’s a speaker and writer about marketing best practices, and is the author of multiple books including: The Definitive Guide to Marketing Automation; Engaging Email Marketing; and Marketing Metrics and Analytics. Share your thoughts below!

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B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller

KoMarketing Associates

Marketo is considered a leader in the lead management / marketing automation industry. We were honored that Marketo VP, Marketing Content and Strategy Jon Miller would take the time to answer a few questions KoMarketing Associates had on marketing automation.Here are our interview questions and responses. Absolutely.

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Teradata Plans to Sell Its $200 Million Marketing Application Business. Any Takers?

Customer Experience Matrix

As you may know, Teradata’s marketing applications business was a mashup of the original Teradata marketing products, developed over the past 20 years and largely on-premise, and the Aprimo cloud-based systems acquired for $525 million in 2010. One bit of evidence: the Aprimo brand was dropped in 2013. You heard it here first.

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The New Brand Investments

Ambal's Amusings

We asked Jon Miller "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Jon Miller is VP of Marketing at Marketo , the fastest growing marketing automation vendor. Jon Miller 's Marketing Action for 2010. The Definitive Guide to Lead Nurturing.

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What is Meaningful Marketing?

Engagio

Some think it’s not real: ( Source: Dilbert, 2010 ). By that definition, we are literally creating an economic good. Jessica Kao, Marketo Champion of the Year (2018) and Director of Client Services at Digital Pi. But, in the case of my former company, Marketo, Marketing was generating 80% of pipeline. What a buzzkill.

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Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation

Customer Experience Matrix

Oracle does have an existing B2B marketing automation product, based on the technology it acquired from Market2Lead in 2010. Of course, a platform that serves all customer life stages also by definition contains all information about each customer. More concretely, Salesforce now has to think long and hard about Marketo ’s future.

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