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What Do You Need for Successful Nurturing?

ANNUITAS

Define Your Buyer Profiles & Buying Cycle. This is done by creating an ideal buyer profile for your company’s product(s) or service(s). For most companies, one buyer profile is not enough. In addition, as you define the buyer profiles, be sure to also identify and map the buying cycle.

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B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

markempa

The goal is not to try to buy the biggest list possible, but instead build the most relevant list possible based your ideal customer profile. You will most certainly need their expertise in massaging and de-duping the data. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0