Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
APRIL 28, 2010
But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. If you have income in your database, isolate customers in the upper middle tier (for most companies). Consequently, look to your Facebook fans, or use of the new Facebook “like&# feature as a marker for Mass Influence. (It
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