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B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.

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The job is often handed to the PR pros, online marketing executives, customer service managers, or anyone who recognized the power of social media early on. And because of the connections they are making online, your customers are using social media now more than ever to make business decisions, according to this report from Forrester. Technology Naughty Vs. Nice In 2010 2.

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