| |  2010 + Database Marketing + Forrester + Research | 6 articles |
| Page 1 of 1 | Previous | Next | FIFTH GEAR ANALYTICS SEPTEMBER 16, 2010  Unified Marketing: Buzzword or Bellwether? The newest buzz-phrase to hit the marketing scene is Unified Marketing. If you’re like me, my first thought is that this is just some new spin on something old, like integrated marketing , relationship marketing or customer relationship management. to it, then you have unified marketing (in simple terms). What needs unifying in today’s marketing world? | FIFTH GEAR ANALYTICS NOVEMBER 16, 2010  10 Marketing Trends for 2011 recently completed a new point-of-view for my firm which outlines how I think marketing will be changing in the next few years. Given that disclaimer, here’s what I see as the big issues facing marketers next year: Customer engagement is not a passing fad. Marketing analytics are red hot. Social media marketing will mature. Brand and research teams use cohorts. | | | | | |
| FIFTH GEAR ANALYTICS OCTOBER 7, 2010 Is Multichannel Marketing Really “Dual-Channel” Marketing? With the clamor in the marketing world about multichannel marketing, it recently dawned on me that most so-called multichannel marketing is more like “dual-channel” marketing. Forrester estimates that “multichannel customers spend five times more on their in-store purchases alone, compared with the retailer’s average customer.&# Also in the same Forrester study, “Seventy percent of US online consumers research products online and purchase them offline.”. What are the barriers to real multichannel marketing? Kenyon Blunt. Tweet This! | FIFTH GEAR ANALYTICS AUGUST 3, 2010  Customer Engagement: A New Spin on Customer Intimacy while ago, one of my advisors challenged me to read an old business book, The Discipline of Market Leaders, by Treacy and Wiersma. It was first published in 1995, and I didn’t think it had much relevance to today’s fast-changing world of marketing strategy. Just think – this was written over 10 years before social media hit the marketing scene. Kenyon Blunt. Tweet This! | B2BBLOGGERS JUNE 10, 2010  B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in. The job is often handed to the PR pros, online marketing executives, customer service managers, or anyone who recognized the power of social media early on. And because of the connections they are making online, your customers are using social media now more than ever to make business decisions, according to this report from Forrester. Technology Naughty Vs. Nice In 2010 2. | INSIGHTIQ BLOG NOVEMBER 17, 2010  Online Analytics in Action: Footprints in the dark Continue Reading Marketing for 2011: Five Critical Considerations for Success Dec 27 2010 As we close out the year and jump into 2011, I find myself looking back at the year to figure out how effective our marketing was and which marketing trends will serve us well next year. study by Jupiter Research shows that “Across the 4 search engines – Google, Yahoo!, | | | | | | | |
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