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B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.

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The job is often handed to the PR pros, online marketing executives, customer service managers, or anyone who recognized the power of social media early on. Michael has been working in marketing and sales for over 16 years in various roles with companies such as  the Nielsen Company , software start-up  FullTilt , and  International Communications Research (ICR). Or Does It? 5.

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