B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.
JUNE 10, 2010
The job is often handed to the PR pros, online marketing executives, customer service managers, or anyone who recognized the power of social media early on. Michael has been working in marketing and sales for over 16 years in various roles with companies such as the Nielsen Company , software start-up FullTilt , and International Communications Research (ICR). Or Does It? 5.