Remove customer

Lattice

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Preparing your Enterprise for AI: Lessons from predicting sales for B2B

Lattice

Make a set of standard toolkits available and make the customer responsible for the output of the AI as well as the business outcome of the deployment. We first introduced an AI-based X-sell/Up-sell recommender for B2B sales & marketing in 2010. This approach does not work.

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What the AlphaGo victory means for Marketing and Sales

Lattice

How will it change the way we engage with our customers and prospects in the future? For example, a B2B company trying to figure out the characteristics that make a prospect likely to convert into a customer would use supervised learning by showing hundreds of examples of previously converted prospects.