17 Questions On How To Build A Content Marketing Strategy [Q&A]
Marketing Insider Group
JANUARY 28, 2015
In the early stage, research papers, surveys, and thought leadership documents all help the buyer understand the problem they have. Next, I would look at direct traffic (RSS and Newsletter subscribers) and social traffic. Each has a different model but mostly you can buy this traffic on a Cost-Per-Click (CPC) basis.
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