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Interview with Brian Hansford

Onalytica B2B

I started consulting in 2010 which really forced me to learn enough to provide the best advice and guidance for my clients. Our survey data from Heinz Marketing and other sources like Gartner and the CMO Council confirms this. You can contact me via Twitter or LinkedIn. If you have an idea, let me know!

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Why Sales and Marketing Don't Get Along « The Effective Marketer

The Effective Marketer

In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! United States License.

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20 Stats That Explain Why Marketers Still Struggle to Measure Social Media ROI [Data]

Hubspot

But LinkedIn launched 9 years ago. Source: Gartner ) Tweet This Stat. Source: The CMO Survey ) Tweet This Stat. 19) Fewer than 30% of large organizations will block social media in 2014, vs. 50% in 2010. Source: Gartner ) Tweet This Stat. 8) 60% of businesses do not have an integrated social media strategy.

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Here’s just a taste of what transpired at MarTech Europe this week

chiefmartech

Andy Hobsbawm , the CMO of IoT software platform EVRYTHNG, gave a really eye-opening presentation on what’s becoming possible — much faster than you might imagine — as consumer products of every kind become smart and connected. Key point: social is way more than Facebook, LinkedIn, and Twitter. And growing fast.

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) 8217; On Linkedin. Wikipedia and a handful of open-source software developers were the pioneers.

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Machine Learning and Personalization at Evergage

SWZD

Founded in 2010 and headquartered in Somerville, MA, Evergage provides cloud-based software that allows organizations to collect, analyze and respond to customer and prospect data across channels (website, web and mobile apps, email and more) in real time. Typically, it is the CMO who is often the main buyer or champion of our platform.