Online Marketing Institute

NOVEMBER 7, 2010

Then just tap into your network that does, and package that content to present you as the trusted industry leader. Where it will go, no one knows…but I’ve heard from smarter people than me that content curation is the future (even present) of media. It’s still a needed service, just a bit different from creation.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. There better be. Why not use it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Online Marketing Institute

NOVEMBER 2, 2010

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Our recent Project Open Kimono is one example -- a living B2B case study tracking our most recent content marketing campaign: the B2B Marketing Manifesto. But we do fight this tendency.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40