Remove 2010 Remove Buyer Personas Remove Product Remove Reachforce
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The 6th Annual MarketingSherpa B2B Marketing Summit in San Francisco

Adobe Experience Cloud Blog

Update my buyer personas and use these personas to ‘talk’ to my prospects and customers on my website, in my emails, and in social media. The vendors I chatted with at the event were talking more about thought leadership than their products. Focus on the quality of my leads, not the quantity.