Webbiquity

APRIL 14, 2014

. “Data analytics are currently most commonly used by B2B marketing leaders to measure and report marketing’s performance (64%), as well as to justify (55%) and allocate (52%) the marketing budget. Analytics are least commonly used to fine-tune the marketing mix (14%).” 4 B2B Marketing Stats.

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Webbiquity

JULY 26, 2010

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. Should You Use Foursquare for Your Business? June 7, 2010. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). March 18, 2010. June 8, 2010.

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Webbiquity

OCTOBER 16, 2012

90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. eMarketer ). 91% of experienced social marketers see improved website traffic due to social media and 79% are generating more quality leads. eMarketer ). V3 Integrated Marketing ).

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Webbiquity

NOVEMBER 12, 2013

Another source found that almost half of B2B marketers (the same “almost half”?) eMarketer ). Just 38% of b2b marketers say they have a defined social media strategy. Marketing Pilgrim ). Twitter is the most popular platform in b2b, with 85% of marketers saying they use this. B2B PR Sense Blog ).

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Webbiquity

NOVEMBER 12, 2013

Another source found that almost half of B2B marketers (the same “almost half”?) eMarketer ). Just 38% of b2b marketers say they have a defined social media strategy. Marketing Pilgrim ). Twitter is the most popular platform in b2b, with 85% of marketers saying they use this. B2B PR Sense Blog ).

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