2010 Burn Rate Doubleclick Personalization 
Content Standard
MAY 22, 2016
So, along with these new sentiments toward purchasing things, people are turning away from television at a rate faster than its growth in the 1950s, instead choosing ad-free services like Netflix and Hulu. Banner ads proved effective at first: click-through rates (CTRs) began at 44 percent nearly 20 years ago.
Content Standard
MAY 22, 2016
So, along with these new sentiments toward purchasing things, people are turning away from television at a rate faster than its growth in the 1950s, instead choosing ad-free services like Netflix and Hulu. Banner ads proved effective at first: click-through rates (CTRs) began at 44 percent nearly 20 years ago.
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