How the most successful B2B startups came up with their original idea
Lenny's Newsletter
AUGUST 8, 2023
The founder of CRED, Kunal Shah , has a great framework for evaluating potential new solutions, called Delta-4: What would a customer rate the existing solution on a scale of 1 to 10? What would they rate your solution? It can be societal; maybe there’s some new cultural trend. Art by Natalie Harney.
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