Online is 77% Less Impactful than Newspaper
Digital B2B Marketing
APRIL 11, 2011
Digital media proponents have been misled, believing somehow that time spent and budget should equalize. Time spent on Facebook passed all Google sites in September 2010 (including YouTube), yet Google will capture 44% of 2011 online spending, Facebook will only get 8% , because of the impact of search. Look at Google and Facebook.
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