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Digital B2B Marketing

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Online is 77% Less Impactful than Newspaper

Digital B2B Marketing

APRIL 11, 2011

Digital media proponents have been misled, believing somehow that time spent and budget should equalize. Time spent on Facebook passed all Google sites in September 2010 (including YouTube), yet Google will capture 44% of 2011 online spending, Facebook will only get 8% , because of the impact of search. Look at Google and Facebook.

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The Dark Future of Native Advertising

Digital B2B Marketing

APRIL 29, 2014

Here are just a few examples: Since launching in 2010, Content Marketing Institute has a built a professional services business by establishing its own content brand. Largely driven by content, Hubspot is delivering numbers many marketers can’t match with much larger advertising budgets.

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