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Pressure

Content Standard

So, along with these new sentiments toward purchasing things, people are turning away from television at a rate faster than its growth in the 1950s, instead choosing ad-free services like Netflix and Hulu. Lack of ads. The Fall of Display Advertising and the Rise of Ad-Blocking.

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Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

Content Standard

So, along with these new sentiments toward purchasing things, people are turning away from television at a rate faster than its growth in the 1950s, instead choosing ad-free services like Netflix and Hulu. Lack of ads. The Fall of Display Advertising and the Rise of Ad-Blocking.

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26 A/B Testing Examples to Inspire Your Next Test

Convert

There are examples of A/B testing in marketing that turned out successful and helped businesses increase their conversion rates. These examples can be a springboard for your own conversion rate optimization journey — something to trigger a train of thoughts that’ll lead you closer to your winning hypothesis.

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How To Launch Software Products Part II

Metadata

If they aren’t meeting you at the starting line for this launch, at this point they’ll never catch up, and your ad spend and email sends are going to reflect much lower open, click, and conversion rates as a result. How about paid social, banner ads, email, direct mail (remember that?), Maybe that was a bad example.