Six factors driving B2B social media marketing adoption
Chris Koch
NOVEMBER 20, 2009
We’re all getting constant advice—hectoring, even—about how we need to make social media a key part of our B2B marketing strategies right now. While I believe that these two threads are accurate, I haven’t seen compelling data to back them up—at least as it relates to B2B. How strong do you think the arguments are? Customer factors.
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