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Lattice

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Preparing your Enterprise for AI: Lessons from predicting sales for B2B

Lattice

OCTOBER 5, 2016

We first introduced an AI-based X-sell/Up-sell recommender for B2B sales & marketing in 2010. The post Preparing your Enterprise for AI: Lessons from predicting sales for B2B appeared first on Lattice Engines. This approach does not work.

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Marketing AI Marketing Automation Services B2B Sales Lead Ranking 190
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What the AlphaGo victory means for Marketing and Sales

Lattice

MARCH 15, 2016

For example, a B2B company trying to figure out the characteristics that make a prospect likely to convert into a customer would use supervised learning by showing hundreds of examples of previously converted prospects. Most of the recent advances in AI have been examples of supervised learning.

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