Web 2.0 and the Evolution of Marketing
WebMarketCentral
MAY 3, 2007
The article notes that Wikipedia has already become the dominant reference website -- outdrawing Encarta by a 3400 to 1 ratio -- and quotes Bill Tancer of Hitwise as saying, ""It's the participatory aspect of Web 2.0 tools to drive customer community participation. Next, MarketingVOX reported that Web 2.0 Web Traffic.
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