Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Swix also plans to publish its own API so that third-parties can push and pull Swix data into other applications.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 135

Social Media Media Curation Webinar Metrics 135

Convince & Convert

JUNE 15, 2010

Flowtown is perfect for small and medium businesses ( see my review here ). While this integration is intended for personal use, you can utilize it for your business, too. Rapleaf is better for larger companies. My friend Kyle Lacy does a lot of consulting in this area, helping organizations with Rapleaf analyses.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

SEPTEMBER 8, 2010

is now out of the business entirely. The Open Graph API was a giant leap past that. Be Business-Friendly It wasn’t that long ago that MySpace wasn’t just big, it was positively cool. gave up their search engine duties in U.S. and Canada to Microsoft’s Bing last week. But back to MySpace. Cutting edge.

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

Martech

NOVEMBER 15, 2021

These solutions aren’t inexpensive, however, and if your business isn’t spending considerable dollars in both digital and traditional marketing channels, you may not realize the amount of savings or additional return that you need to justify the cost of the technology. Full Circle Insights. MRP Prelytix. Product overview.

Marketing Attribution 108

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 108

Convince & Convert

AUGUST 26, 2010

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

AUGUST 3, 2010

Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages. If they are not appearing on searches most of their business is gone. Make that, Section-8 housing for your small business.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167