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PowerViews with Dave Munn: The Transformed Marketing Organization

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Prior to joining ITSMA in 1995, Dave held field marketing and sales positions with Oracle and Apple and started his career in 1984 as a market research analyst at The Ledgeway Group, now part of Gartner Group. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation.

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PowerViews with Bob Thompson: Evolving from RPM 1.0 to RPM 2.0

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Bob has three decades of experience in sales, technical support, consulting, research, and online community development. That’s something I’ve found in my research about how top performing businesses do their thing so well. This current view of RPM—it’s really about how do you optimize the marketing and sales process.”.