Customer Experience Matrix

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2010 Will Bring New Features to Demand Generation Systems

Customer Experience Matrix

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. What will 2010 bring? Tags: 2010 predictions demand generation marketing automation b2b marketing. 2009 was a year of tremendous growth for demand generation systems (a.k.a.

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2018 Was a Great Year for Customer Data Platforms

Customer Experience Matrix

The new firms included more data access and analytics vendors than previous periods, again indicating that they were purpose-built for specific CDP applications and industries. Ordinarily this would result in higher industry concentration, but so far the entrance of new firms has more than outweighed this effect.

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Bottlenose Offers Real-Time Trend Intelligence For Social Media and Beyond

Customer Experience Matrix

It can also accept other market and industry data, as well as a company’s own Web analytics, customer purchases and service interactions. I''m not even sure that StreamSense meets the operational requirements for a CDP database, which have less to do with real-time analytics than easy access and flexibility. Interpretation.

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More on Marketo Financials: Despite Past Losses, Prospects Are Bright

Customer Experience Matrix

million) for 2010. Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800. Assume there were 70 at the start of 2010 (which matches my own data) and will be 140 by year-end, for an average of 105. at the end of 2010.

Marketo 120
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Unica and Alterian Lead Database Marketers to the Digital Promised Land

Customer Experience Matrix

Related factoids include: - 61% of marketers do not integrate Web analytics with other customer data. - In short, the Alterian survey shows that marketers are eagerly moving from classic direct marketing to digital, interactive and social marketing, but still lack the skills and resources to do it effectively.

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Silverpop's Latest Release Targets Sophisticated Marketing Automation Buyers

Customer Experience Matrix

Silverpop suffered a widely-publicized security breach in December 2010. These include send-time optimization, which automatically sends campaign emails at the most effective time of day, and a “snooze” option that lets recipients halt email messages for a specified time period instead of opting out completely. enhanced security.