Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game
Crimson Marketing
JULY 9, 2015
It seems like the opposite of hard data, because intuition doesn’t appear to come at the end of a linear analytical process. Building the foundation for predictive analytics isn’t a cakewalk. Although Paychex remained solidly profitable, business was flat in 2009 and declined slightly in 2010. “We
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