The Changing Role of Marketing in 2020 – Culture and Customer Experience
Marketing Insider Group
NOVEMBER 16, 2019
Data and analytics can help you to build better marketing campaigns. Image source: [link]. Almost 90% of companies are now competing primarily on the basis of customer experience, compared to only 36% in 2010. Image source: [link]. Source: [link]. The customer experience has always been important, of course.
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