2010 Analytics Case Study Link Building SERP 
Online Marketing Institute
MAY 18, 2010
How many pages are actually getting indexed and included in SERPs by search engines? It’s helpful to know what types of documents or information is published as you build out your content strategy and optimization plan. Some content types deserve focused keyword optimization and link building attention.
Kevin Indig
APRIL 19, 2023
When I started in SEO around 2010, you could make anything rank. Google’s PR campaign against link building has been incredibly effective. The Penguin updates traumatized a whole generation of SEOs, even though I haven’t seen a manual link penalty in years. Links matter for some companies but not all.
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