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Tony Zambito

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Beyond Buyer Profiling To Buyer Personification

Tony Zambito

OCTOBER 18, 2015

As time progressed in the early decade of 2000 to 2010, reliance on the sales representative for product and solutions information began to diminish. What is empowering profiling is the growing presence of data, automation, and analytics. The Internet Propels Buying Behavior Shifts.

Ideal Customer Profiles 100
Ideal Customer Profiles Profiling Buyer Personas Marketing Management 100
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The Pull of the Digital and Social Media Storm

Tony Zambito

MAY 5, 2010

The CMO Council Marketing Outlook 2010 Report , published April 19th, points to the digital transformation of marketing.    This year we’ve seen the advent of social media analytics beginning to surface.    As a result, the new analytics see increasing upticks in activity in social media and digital communities. 

Social Media 100
Social Media Buyer Personas Media Marketing Automation Services 100
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