Valasys
MAY 22, 2019
Elmo Lewis first mapped the customers’ theoretical journey & proposed the AIDA (Awareness, Interest, Desire & Action) model. The potential buyers at different stages of their buying cycles can be served personalized content or services according to their interest to expedite the sales process.
Online Marketing Institute
MAY 18, 2010
I really enjoyed the comment from Judy about AIDAE, evidence is so key in today's B2B environment. And do you tend to use the same basic sales cycle categories for your B2B clients? Perhaps you remember the old advertising formula AIDA - Attention, Interest, Desire, Action. Guru J Great information and comments below.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Tony Zambito
DECEMBER 19, 2010
Most of sales and buyer thinking over the last 100 years have revolved around the AIDA and BANT process. .” I think you get this trend. Trend 4: New and better tools to enable the sales and buyer experience. Again, these views have caused sales and marketing organizations to be fixated on the process and not the experience.
PureB2B
MAY 30, 2022
Some leads will enter the funnel, and never move to the next stage and never buy from you. Others (usually your ideal customers) will move down the funnel and buy your solution with no friction at all. Steps in the AIDA Sales Funnel. The traditional sales funnel, often referred to as the AIDA funnel includes four key stages.
Expert insights. Personalized for you.
53 
Let's personalize your content