17 Questions On How To Build A Content Marketing Strategy [Q&A]
Marketing Insider Group
JANUARY 28, 2015
If you take your brand out of the story and make the customer your hero, your point of view isn’t as important in those early stages (but it is later in the process/customer journey). It’s not just about more content, you really want to make sure you set a quality threshold and publish quality stuff. Interview your customers.
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