Trust Through Simplicity: How Anthem’s Content Marketing Inverted the Insurance World
Content Standard
SEPTEMBER 20, 2016
In March of 2010, the Affordable Care Act (ACA) was signed into law. Complicate this further with a complex system of brokers, providers, and health care institutions, and consumers were left with a befuddling law affecting a massive system of competing interests that they were somehow supposed to navigate.
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