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11 Underdog Brands That Differentiated Themselves From the Competition

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By 2010, Apple exceeded Microsoft in sales for the first time in 10 years. Samuel Adams was spreading in popularity (primarily by word of mouth) as proven by their continuous increase in sales. Burt’s Bees Hand Salve illustrated package design (Image source: Wikipedia ). Their 2014 branding is no different. 5) CLIF Bar.