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Tribes Rule the Hyper-Social Organization

Paul Gillin

I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. The popularity of social networks and collaborative projects like Wikipedia attests to these instincts. wasn’t disappointed.

Ten social media and technology mega-trends to watch

grow - Practical Marketing Solutions

In the past few years, the ability to organize communities of Web participants to develop, market, and support products and services has moved from the margins of business practice to the mainstream. Wikipedia and a handful of open-source software developers were the pioneers. In markets where Vocalpoint influencers are active, product revenues have doubled.

Skype 28

Klout overhauls its business model, but does it answer its critics?

grow - Practical Marketing Solutions

Will it make a difference? I had a chance to speak to Klout CEO Joe Fernandez to try to determine the depth of the changes that were announced today … and answer the question on everybody’s mind — “Will my Klout score drop?” Joe Fernandez of Klout. New data inputs include stuff like Facebook photo tags, LinkedIn job titles, and Wikipedia entries.

Glossary: 29 Email Marketing Terms Marketers Must Know

Hubspot

According to Wikipedia , " Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered email marketing.". Above-the-fold - The part of a web page that is visible without scrolling. It is generally more desirable placement on a website because of its visibility. This is the measure of your email campaign’s success. 25 per email address.

CPM 5

Why won't certain companies adopt social media?

Biznology

Image via Wikipedia. The rate of adoption is often a skewed measure depending on who has been asked. The social media "professional" has the nearly automated response of "Everyone does it! At any rate, there is a very interesting segment of businesses that deserves extra special attention with regard to social media. Traditional Marketers. Fearful Marketers.