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Tribes Rule the Hyper-Social Organization

Paul Gillin

I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. The popularity of social networks and collaborative projects like Wikipedia attests to these instincts. wasn’t disappointed.

Ten social media and technology mega-trends to watch

grow - Practical Marketing Solutions

In the past few years, the ability to organize communities of Web participants to develop, market, and support products and services has moved from the margins of business practice to the mainstream. Wikipedia and a handful of open-source software developers were the pioneers. In markets where Vocalpoint influencers are active, product revenues have doubled.

Klout overhauls its business model, but does it answer its critics?

grow - Practical Marketing Solutions

Will it make a difference? I had a chance to speak to Klout CEO Joe Fernandez to try to determine the depth of the changes that were announced today … and answer the question on everybody’s mind — “Will my Klout score drop?” Joe Fernandez of Klout. New data inputs include stuff like Facebook photo tags, LinkedIn job titles, and Wikipedia entries.

Glossary: 29 Email Marketing Terms Marketers Must Know


According to Wikipedia , " Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered email marketing.". Above-the-fold - The part of a web page that is visible without scrolling. It is generally more desirable placement on a website because of its visibility. This is the measure of your email campaign’s success. 25 per email address.

Book Review: Social Media Marketing – An Hour a Day


Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic. At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan. Digg this!

How to put the "Viral" in B2B Marketing Viral Campaigns?

Connect the Docs

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Blog Marketing Interactions Twitter Ardath421. "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. Does viral work for B2B marketing?

11 Underdog Brands That Differentiated Themselves From the Competition


In 1938, a seemingly unimportant (and often overlooked) horse triumphed over the crowd favorite and expected winner, becoming a symbol of overcoming unbeatable odds. While the Great Depression clouded many dreams, the story of Seabiscuit’s unexpected victory against War Admiral resonated with Americans as a tale of hope and inspiration. Goodbye Walkmans, hello iPod. Ta-da!

Why won't certain companies adopt social media?


Image via Wikipedia. The rate of adoption is often a skewed measure depending on who has been asked. The social media "professional" has the nearly automated response of "Everyone does it! At any rate, there is a very interesting segment of businesses that deserves extra special attention with regard to social media. Traditional Marketers. Fearful Marketers.