Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.
The ROI Guy
SEPTEMBER 28, 2010
Tuesday, September 28, 2010 Do White Papers Still Engage? The good news is that todays buyer wants to be engaged, with 9 out of 10 actively relying on vendor provided information on their way to making a purchase decision. They do if they are Interactive! Alinean recognized by BtoB Magazine’s as one of To.
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