Customer Experience Matrix
DECEMBER 2, 2010
The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. Since my July 2009 review , HubSpot has further extended the system to include social media monitoring and sharing, limited list segmentation and simple drip marketing campaigns.
Customer Experience Matrix
JANUARY 31, 2010
Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. This reduces the amount of user training. Salespeole working with Salesforce.com can see a list of their leads with priority ratings. But consumer marketers also need inputs from transaction systems.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Webbiquity
AUGUST 29, 2011
Though the product had issues in its original incarnation, Adobe has fixed many of these issues since acquiring it in late 2009 and continues to invest in product development. Genoo doesn’t provide native CRM functionality, but does have a pre-built integration to Salesforce.com. 1,800/year ($150 per month).
Customer Experience Matrix
FEBRUARY 4, 2009
This is a bit perplexing, since those products are at the opposite ends of the spectrum: Marketo being relatively low cost / limited functionality / easier to learn, and Eloqua being higher cost / richer functionality / takes more training. I did publish a real review in July 2009.] I reviewed it here in March.
The Effective Marketer
FEBRUARY 16, 2011
A Forrester Report (B2B Lead Management Automation Market Overview, Sept 2009) says: “…we estimate that currently between 2% and 5% of B2B firms have invested in full-featured LMA functionality …&# Eloqua (via CMO Brian Kardon) feel 5-7% market penetration is closer. One data point concerns me. United States License.
Expert insights. Personalized for you.
120 
Let's personalize your content