Convince & Convert

JUNE 29, 2010

Getting news from a piece of paper, having to be physically near a television at a certain time to see a certain show, keeping our vacation pictures to ourselves as if they were some big secret – not one of these behaviors made a lick of sense. Thanks for sharing. Thank goodness for the internet! link] < possibly.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Online Marketing Institute

NOVEMBER 8, 2010

This was followed by a three-way tie between lack of organizational knowledge, need to prove ROI, and concerns over negative feedback (about 50% each). Interestingly, insufficient personnel to maintain is also the top obstacle for B2C marketers, but was selected by a much higher 65% of B2C respondents.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Convince & Convert

JUNE 22, 2010

Would a company launch a major television campaign if the CEO had never watched TV? Social media is still evolving and until a solid few years of research can prove that there is definite ROI in utilizing company-wide social media plan, most companies will still consider it only a fad. You also know how to measure your ROI effectively.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Online Marketing Institute

NOVEMBER 8, 2010

When adding social media into the mix, marketing departments must be able to prove success, and oftentimes lead generation and ROI are two measurements that upper management wants to see. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. They remain unconvinced about the ROI.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

NOVEMBER 4, 2010

When adding social media into the mix, marketing departments must be able to prove success, and oftentimes lead generation and ROI are two measurements that upper management wants to see. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

NOVEMBER 2, 2010

It should be different for B2B, and it needs to be about real ROI. The ROI of B2B social media depends not only on tracking engagement, but on figuring out where it saves a company money. The true ROI of social media in B2B doesn’t come from broadcasting your message, but the engagement companies get in return.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

APRIL 8, 2010

Before we got a real TV remote, we had a non-sensical, half-assed remote, consisting of a keypad connected to the television via a 12-foot cord. The remote with the big cord attached to the clunky box that stood on top of our television was probably the “sexiest&# thing I had seen when we got it. Less than seductive technology.

Paid Search Agency 137

Paid Search Agency Content Social Media PR 137