Marketing Craftmanship

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Survival Skills for the Hedge Fund Apocalypse

Marketing Craftmanship

There’s a reason why it’s been viewed more than 26 million times since 2009. It’s a rationalization of why (most often bad) things happened, and provides no real perspective on the manager’s thought process. To gain a better understanding of the concept, watch this 18-minute TED Talks video ( Start With Why ) by Simon Sinek.